Privacy Policy

Effective May 25, 2018

Dogsledding Iceland takes data privacy seriously. This privacy policy explains who we are, how we collect, share and use Personal Information, and how you can exercise your privacy rights.
We recommend that you read this privacy policy in full to ensure you are fully informed.
If you have any questions or concerns about our use of your Personal Information, then please contact us using the contact details provided at the end of Section 14.

1. Who We Are

Hundasleðaferðir ehf (doing business as “Dogsledding Iceland” and referred to in these terms as “Dogsledding Iceland”, “we”, “our”, “us”) is a corporation with offices in Reykjavík, Iceland. Dogsledding Iceland is a tour operator in Iceland. Dogsledding Iceland’s services are made available through dogsledding.is as well as telephone services.

Dogsledding Iceland’s products and services are made available through dogsledding.is, and resellers around the world.

• Dogsledding.is is our flagship website, where we make available our complete range of products and services directly to consumers.
• At Dogsledding Iceland we also work with hundreds of resellers who distribute our services to consumers through their individual websites and via a Dogsledding Iceland widget embedded on their third party websites.

If you provide personal data directly to our affiliates, distributors or suppliers, the terms of their respective privacy policies will apply to such disclosures. You should carefully review the privacy policies of the affiliate partner, or reseller prior to providing personal data to such third parties.

• We also work with distributors (as discussed below) who manage the hosting, purchase and payment for our suppliers’ products and services.

2. Collection of your personal data

In the course of our business, we collect and process personal data in different ways. We may collect personal data you give us directly but we also collect data by logging how you interact with our services, for example by using cookies on this website. We may also receive personal data from third parties.

The personal data we collect about you may include, but is not limited to: your name, email address, postal address, phone number, billing information, reservation details and other information you may provide about yourself to our site, your IP address and web browser software.

You can choose not to provide personal data to us, but in general some personal data about you is required in order for you to reserve a tour with us.

• Information that you provide to us: We receive and store any personal data you enter on our website or give us in any other way, including your contributions. For example, in order to purchase products or services, it is necessary for you to disclose personal data, including your name, address (partial or whole), email address, phone number, credit card details and other personally identifying information. If you do not provide personal data when purchasing  products or services, we cannot confirm your purchase or facilitate your booking. In some instances we may also ask for travel documentation, such as passports, demographic data, including your country of residence, gender, age, travel habits, etc.
• Information about others: You may have the opportunity to provide contact and travel-related information for other people through our websites. If you purchase products or services for someone else through Dogsledding Iceland, you will need to submit that individual's personal data. You must obtain the consent of other individuals prior to providing us with their personal data.
• Information from Other Sources: We also may periodically obtain personal data about you from affiliated entities, business partners and other independent third-party sources and add it to other information about you. For example, if you visit Dogsledding Iceland by "clicking through" from a site operated by one of our business partners, and you have registered with that partner, then personal data about you that you have provided to that partner may be shared with us, such as contact information and demographic information. As another example, if you access third party services, such as social media services, through our website or before coming to our website, we may collect information such as your user name and other information made available to us through those services. We will work with our existing partners and potential future partners to improve and personalize your use of our website in accordance with the practices outlined in this Privacy Policy.

Automatic Information: We automatically collect certain information from your computer or mobile device when you visit Dogsledding Iceland.com. For example, we collect your IP address, web browser software, and referring website. To help us analyze the usage of our websites and related services, and to send more relevant communications to you, we also collect and keep track of your online activity, such as content viewed, pages visited, and searches and/or reservations facilitated or made.

3. How we use your personal data

We use the personal data that we collect about you only for specific purposes. This includes, but is not limited to offer our services to you, including your use of our website and to publish your reviews, ratings and photos, communicate with you about your bookng or use of our site and services, to respond to, or follow up on, your comments and questions, and otherwise provide customer service, notify you about changes to our terms or privacy policy, ask you to leave a review or take a survey, operate and improve our site and services, personalize your experience on our site, measure interest in and improve our site and services, notify you about promotions and special offers, to let you partake in a prize draw, competition or complete a survey, protect, investigate and deter against fraudulent, unauthorized or illegal activity, administer and protect our business and to resolve disputes or troubleshoot problems.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• With your consent.
• Where we need to comply with a legal or regulatory obligation.

Marketing

We may send to you marketing emails with information about Dogsledding Iceland deals, product news, offers, competitions, and other special promotions that we believe that you will find valuable, interesting or informative.

You will receive marketing messages from us if you have given your consent, if you have requested them, or if you purchased goods or services from us and you have not opted out of receiving marketing messages.

If you are no longer interested in receiving future email marketing communications from Dogsledding Iceland, you have several choices for opting out of future mailings, you may unsubscribe at any time by following the directions and link included in each email marketing message we send.

Please note that, even if you opt out of receiving future marketing communications from Dogsledding Iceland, we will continue to send to you emails regarding your purchases and bookings, and regarding administrative and service-related information such as changes to our terms, conditions and policies. We reserve the right to send you other communications, including service announcements, administrative messages, and surveys relating either to your Dogsledding Iceland account, without offering you the opportunity to opt out of receiving them.

4. With whom we share your personal data

We may store the contributions and submissions you make to Dogsledding Iceland, including but not limited to your reviews, photos (your "Content"), publicly display your Content on our websites and Applications and those of our affiliate partners and resellers, display it to other users, share it with our affiliate partners and resellers, and use it for promotional purposes.

Dogsledding Iceland may share your personal data with other parties, including other group companies and third parties, such as service providers who work on behalf of us. If we sell or divest our business or any part of it, and your personal data relates to such sold or divested part of our business, or if we merge with another business, we will share your personal data with the new owner of the business or our merger partner, respectively. If we are legally obliged to do so, we will share personal data to protect our customers, the site, as well as our company and our rights and property.

• Social Media Services If you connect to Dogsledding Iceland using Facebook, we may show you reviews, photos and tours that your Facebook friends have posted, shared, saved or purchased on Dogsledding Iceland. Note that, if you have Facebook friends who are using Dogsledding Iceland, they may also share personal data about you with us through Facebook. If you wish to prevent that sharing, please review your Facebook privacy settings. You can also choose to access third-party social media websites and services through Dogsledding Iceland (such as Facebook and Twitter). When you do so, you are sharing personal data with those sites, and the personal data you share is governed by their privacy policies. You may also be able to modify your privacy settings with these third party social media websites.
• Third Party We also share your personal data with third party vendors who provide functions on our behalf, including business analytics, payment processing, customer service, marketing, public relations, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorize third-party vendors to collect personal data on our behalf, including, for example, as necessary to operate features of our websites or to facilitate the delivery of online advertising tailored to your interests. Third-party associates may have access to and may collect personal data only as needed to perform their functions and are not permitted to share or use the personal data for any other purpose. We currently contract with several third-party online partners to help manage and optimize our internet business and communications. We use the services of third-party marketing companies to help us measure the effectiveness of our advertising and how visitors use our website.
• Referring Websites If you were referred to Dogsledding Iceland from another website, we may share your information, such as your name, email address, mailing address, telephone number and travel preferences, about you with that referring website. We have not placed limitations on the referring websites' use of personal data and we encourage you to review the privacy policies of any website that referred you to Dogsledding Iceland.

We may also share or disclose personal data if we believe, at our sole discretion, this to be necessary:

• to comply with legitimate and enforceable subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us;
• to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of Dogsledding Iceland, our users, or others; and in connection with our Terms of Use or other agreements, including with our partners;
• following a corporate transaction, such as divestiture, merger, acquisition, consolidation or asset sale, or in the unlikely event of bankruptcy;
• with law enforcement agencies and other governmental bodies (if we are legally obliged to do so).

We also may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers the number of visitors our website receives or the most popular excursions or tours. This information does not contain any personal data and is used to develop content and services we hope you will find of interest.

You should also be aware that some product or tour may need additional personal data or other information (such as health or physical fitness information) to determine whether you can participate in an activity.

5. How long will we retain your personal data

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure or your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

6. Cookies and other web technologies

We collection personal data via cookies and similar technologies. "Cookies" are pieces of information that are stored by your web browser on your computer's hard disk, for record-keeping purposes.

You will find more details about cookies and similar technologies that we use (such as invisible pixels), in our Cookie policy .

You will also find more information about cookies in general, including how to see what cookies are installed on your (mobile) device and how to manage and delete them on www.allaboutcookies.organd http://www.youronlinechoices.com/uk/.

7. Your rights

You can check, supplement and update the information you have provided to us, in each case by contacting us. If you decide for us to erase your information and your reviews from view. We will send you an email to confirm your request. Remember that once your information is erased, you will no longer be able to go into a dispute, nor access your personal information. You can however, book a tour at any time.

You can change your marketing preferences at any time.

In accordance with applicable law, you may also have the right of access, the right of rectification, the right to erasure, the right to restriction of processing, the right to data portability and the right to object. Please find below more details and information on how and when you may be able to exercise your rights. Where such rights exist, we will respond to your request within one month, but have the right to extend this period with two months.

In accordance with applicable law, you may have the following rights with regard to your personal data:

• The right to request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• The right to request to correct your data if they are inaccurate. You may also supplement any incomplete data we have, taking into account the purposes of the processing.
• The right to request deletion of your personal data if:
  • your personal data is no longer necessary for the purposes for which we collected or processed them; or
  • you withdraw your consent if the processing of your personal data is based on consent and no other legal ground exists; or
  • you object to the processing of your personal data and we do not have an overriding legitimate ground for processing; or
  • your personal data is unlawfully processed; or
  • your personal data has to be deleted for compliance with a legal obligation.
• The right to object to the processing of your personal data. We will comply with your request, unless we have a compelling overriding legitimate interest for processing or we need to continue processing your personal data to establish, exercise or defend a legal claim.
• The right to restrict the processing of personal data, if:
  • the accuracy of your personal data is contested by you, for the period in which we have to verify the accuracy of the personal data; or
  • the processing is unlawful and you oppose the deletion of your personal data and requests restriction; or
  • we no longer need your personal data for the purposes of processing, but your personal data is required by you for legal claims; or
  • you have objected to the processing, for the period in which we have to verify overriding legitimate grounds.
• The right to data portability. You may requests us to receive the personal data that concern you. You may also request us to send this personal data to a third party, where feasible. You only have this right if it regards personal data you have provided to us, the processing is based on consent or necessary for the performance of a contract between you and us, and the processing is done by automated means.

You can exercise your rights by filing a request by e-mail.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

8. How we protect your personal data

At Dogsledding Iceland we seek to maintain the integrity and security of your personal data. We have implemented and maintain appropriate physical, administrative, technical, and organisational measures to protect the personal data you provide us against unauthorized or unlawful access, use of disclosure, and against accidental loss, damage, alteration or destruction.

We seek to store your personal data in secure operating environments that are not accessible to the general public, and to have security measures in place at our physical facilities to protect against the loss, misuse or alteration of your personal data by our employees or third parties.

However, no data transmission over the internet or data storage environment can be guaranteed to be 100% secure, so we cannot give an absolute assurance that the personal data you provide to us will be secure at all times. Dogsledding Iceland will rely on you telling us if you experience any unusual events that may indicate a breach in your information security. We will then seek to investigate whether this was related to the data transmissions from or to Dogsledding Iceland and let you know what steps can be taken and have been taken to help rectify the problem.

9. Information concerning minors

Dogsledding Iceland collects only relevant information from a child under age 16 in order to run the tours. If there is certain information that you feel you should not share with us regarding minors, please contact us directly.

10. California Privacy Rights

California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at the address provided below in the "How you can contact us" section.

11.External Links

Our site may include links to third party sites, plug-ins and applications. If you access other sites from the links provided on our site, the operators of these sites may be able to collect or share information about you. This information will be used in accordance with their privacy policy, which may be different from our Privacy Policy. We do not control these third-party websites and recommend that you review the privacy policies posted on these third-party websites in order to fully understand their procedures for the collection, use and disclosure of personal data.

12. International Transfers

Your personal data may be stored or transferred to countries outside the European Economic Area for the purposes described in this Privacy Policy. When we store or transfer your personal data outside the European Economic Area, we take the following precautions to ensure that your personal data is properly protected.

Whenever we store or transfer your personal data outside the European Economic Area, we will do so in accordance with applicable law and we will ensure a similar degree of protection is afforded to it by implementing appropriate safeguards. Transfers of personal data are made:

• to a country recognised by the European Commission as providing an adequate level of protection, or;
• to a country which does not offer adequate protection but whose transfer has been governed by the standard contractual clauses of the European Commission or by implementing other appropriate cross-border transfer solutions to provide adequate protection.

By using our services, you understand that your personal data may be transferred third-party companies as described in this Privacy Policy.

13. Changes to Our Privacy Policy

We know that our business will continue to evolve, and, as such, from time to time this Privacy Policy may be reviewed and revised.

Dogsledding Iceland reserves the right to change this Privacy Policy by posting the changes on its website. You can determine when this Privacy Policy was last updated by reviewing the LAST UPDATED legend stated on this Privacy Policy and any revisions will take effect upon posting. We will notify our members of material changes to this Privacy Policy by either sending a notice to the email address you provided to us or by placing a notice on our website. We encourage you to check this Privacy Policy from time to time to review the most current version.

14. How you can contact us

If you have any questions or complaints about the processing of your personal data by us, please contact our Privacy Officer by using our Contact page. You also have the right to lodge a complaint to the supervisory authority about the way we process your personal data. We would, however, appreciate the chance to deal with your concerns before you approach the supervisory authority, so please contact us in the first instance.

If you contact us by phone, the conversations may be recorded. You will be notified of these recordings at the beginning of the call. We use these recordings to improve the quality or compliance of our customer service, to verify the accuracy of the information you provide, to ensure prevention of fraud and to train our teams. We keep these recordings for as long as necessary, and then erase them. Your personal data collected during a call is processed in accordance with the provisions of this Privacy Policy.